Fresh Groceries delivered to your home! #Giveaway #PurelyFresh

One of the earliest memories I have of shopping for food is with my Dad. I remember on Sundays, he would get up really early in the morning and go to this really dark, crowded and smelly market. It was a make-shift market by the road, and according to Dad, the meat and veg there are really fresh! So I remember going with him ONCE to check it out and never ever returning! If I’m not wrong, this was in the early 80s.

old Singapore Market

Subsequently, the government wiped out such markets and Dad started going to a brightly lit, well ventilated wet market. This time, it was still smelly (with the meat and chicken slaughtering!) and it was still crowded. BUT the darkness was no more. It was more bearable. I still never liked the market. I recall no one talked there, everyone SHOUTED. Hahaha!

Well, I’ve not been to a wet market for a while. One main reason is because there aren’t so many of them around. And even if there is, it is not quite the same now. Another reason is there just isn’t time. I cannot imagine waking up early to go marketing! (If you go late, you just get the stuff that the early birds didn’t want—spelt Not So Fresh). To get my fresh food, I will just go to the nearby supermarket and shop! It’s easy and clean! And in some cases, 24 hours!

Alas, there’s more that awaits me! Online Grocery Shopping! I must say first, I’ve tried this a couple of times, and it’s limited to dried goods and household products. But now, there’s an Online site at PurelyFresh, that allows you to shop for your entire grocery list! Imagine buying fruits, vegetables, fresh prawns, poultry, eggs, beef, milk etc etc. All this from the comforts of home!

I admit. I’m a little hesitant. After all, how do you return a brown celery stalk, or a salmon steak that’s not fresh, or a bruised apple? If you can’t choose the products, how can I guarantee the fresh produce?

Well, Purely Fresh wasn’t started by some young start-up entrepreneur. Since 1998, they have been selling vegetables at a regular wet market stall. Over the years, they bought over the wet markets in Woodlands, Sengkang and Punggol. Thus, within their inventory, they have an ever-expanding range of products.  And they guarantee stringent quality checks and chilled transportation to ensure everything ordered would arrive fresh! (They are so confident that if you aren’t happy with the delivery, you get a full 100% refund upon delivery!)

Here’s a peek at what is offered at Purely Fresh! (I’m showing you the more unusual picks!)

PurelyFresh Meats

Do you know that for every meat purchased, you can request for it to be sliced or minced? It is customised just like how you can have it done at the market or butcher’s!

PurelyFresh Veg

One specialty PurelyFresh offers is very fresh Yong Tau Foo. I will be ordering that really soon! Check out the options available! It’s like being in a Yong Tau Foo Stall!

Yong Tau Fu


Introductory Offer

From now till 30 Nov, all Mum’s the Word readers can get a $20 off for your first order! On top of that, you get 5x $8 PurelyFresh credits for your subsequent purchases! Woohoo! All you need to do is key in MUMSEWORD when you check out.

Purely Fresh Ad


giveaway button

Just for three very special readers, we have $60 PurelyFresh credits + Free delivery to be won!

Here’s what you have to do:

  1. Comment on this blog post, and tell us why you want to try shopping at PurelyFresh?
  2. Visit and Like PurelyFresh and Mum’s the Word Facebook pages
  3. Share this blog poston your Facebook Wall with the Caption “Win $60 worth of groceries from PurelyFresh”

For those who are new to the process, just copy the Blog Page Address and Paste it on your FB Wall. (Do Remember to add the Caption and make your share Public!)

The Giveaway ends on 10 August  at 2359 hrs.

(The editor’s decision on Winners is final, and Facebook accounts used solely for Giveaways will NOT be entertained. All incomplete entries will also automatically be disqualified.  We reserve all rights to amend or change the terms & conditions of this promotion without prior notice. Final decisions will be made by  


Disclaimer: This is a series of Sponsored conversations with PurelyFresh. All Opinions are 100% my own. 


Congratulations to the three Winners! You’ve won $60 PurelyFresh credits… Happy Shopping!

1. Andrew Teoh

2. Wendy Goh

3. Serene Ng

We will be in contact with you shortly with more details.

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