KIDZANIA SINGAPORE It’s Coming!!
New Edutainment Theme Park in Sentosa On-Track for Early 2015 Opening
Singapore, 5 September 2013 – KidZania, the world’s fastest growing family entertainment phenomenon, today announced the first six of 30 plus industry partners to be part of the educational and entertainment theme park when it opens on Sentosa Island in early 2015.
The new partnerships from leading international brands will see the set-up of five establishments to help children understand the challenges and rewards of different professions and activities. The partners are leading regional financial services provider, Maybank, the regional arm of the world’s #1 nonfiction media company, Discovery Networks Asia-Pacific, probiotic dairy product maker, Yakult, Japanese imaging and optical products manufacturer, Canon and wholesome food and beverage outlet, The Soup Spoon. In addition, one of Singapore’s most traditional coffee shops, Killiney ‘Kopitiam’ has also been confirmed as a F&B retailer at KidZania Singapore.
Unlike other theme parks, KidZania will not have any rides. Instead, it will combine role-playing with real life experiences in a kid-sized city that emulates the workings of a real city to provide unique ‘edutainment’ fun. KidZania features real-world establishments (bank, university, fire station, radio station) and career choices (pilot, surgeon, fashion designer) to help children develop real life skills. By creating a child-centred community experience, KidZania Singapore is set to educate, empower and inspire 4 to 14 year olds by replicating the real world, scaled to a child’s size, in a safe and self-contained city environment.
“KidZania works closely with private businesses and governments to fulfil its mission of providing the highest quality of realism role-playing experiences for children around the world. A key component of the KidZania experience is the integration of real-world in a variety of role-playing activities exposing children to equal parts of entertainment and education. These partnerships will enrich each activity by creating a more authentic immersive experience for children,” said Tunku Dato’ Ahmad Burhanuddin, Managing Director and Chief Executive Officer for Themed Attractions, management company and operator of KidZania Singapore.
KidZania offers partners the chance to give children interactive learning experiences by sharing their expertise in their respective fields. By adding to the realism of the experience, KidZania’s partners also benefit from a revolutionary brand experience and gain unparalleled exposure.
Teaching children the value of money and the fundamentals of banking, children commence their financial literacy with a bank account at Maybank in KidZania Singapore. Each bank account holder will receive a debit card which can be used across all Maybank ATMs within the city of KidZania Singapore to withdraw the local currency, kidZos, for use at all establishments in the city.
Discovery Networks Asia-Pacific
Discovery Networks Asia-Pacific will create a Discovery Kids studio within the park where children will experience the behind-the-scene work that goes into being a Discovery Channel filmmaker.
Working as researchers at the Yakult Research Lab at KidZania, children will be able to study and explore different experiments and learn about the benefits and essence of probiotics.
Through Canon, children will get to experience being a photographer complete with a studio, models and photography training.
The Soup Spoon
Children will also get to role play as chefs when visiting The Soup Spoon establishment and will learn about healthy eating.
In addition to industry partners, traditional coffeehouse Killiney will be setting up an establishment at KidZania Singapore where visitors can take a break and enjoy freshly brewed coffee and traditionally popular warm kaya toast.
KidZania Singapore will span 7,600 square metres and be part of the new Family Entertainment Centre development at Palawan Beach, Sentosa Island. It will complement the vision of Palawan Beach as a destination for the whole family. Its cityscape will be Singaporean in flavour and offer children a role-play experience that is uniquely tailored to Singapore. KidZania Singapore will be designed to appeal to both the domestic Singaporean market as well as international tourists and expects to attract around half a million visitors annually when it opens.